GSK Pertussis Disease awareness TVC
2021
2021
GSK Pertussis Disease awareness TVC
Pertussis is a very contagious disease among people aged 50 or above. However, disease awareness among this age group is low, as well as the vaccinated population for pertussis prevention. Therefore, our campaign objective is to raise awareness and encourage elderly to get vaccinated in order to protect themselves and their family.
We produced a 15-sec TVC, featuring celebrity Louise Lee Sze Kee, who played the role of a wise and calm grandma and have vaccinated. She brings out the benefit of vaccination during a mah-jong gathering with other unvaccinated elderlies who are worried about getting infected. In order to capture video viewers’ attention, exaggerated scenes were adopted to highlight the infectiousness and severity of Pertussis. Also, with an interesting contrast between vaccinated grandma (Louise) and unvaccinated elderly, we delivered a very persuasive call to action.
Creative Concept / Content Development / Video Production by OHH Dear
